Platform guide
Understand every report and metric
This guide explains what each Ranklix area measures, what every field means, and how the information helps you make a better marketing decision.
Observed facts
Directly retrieved from an authorized or supported data source.
Estimates
Calculated ranges based on available market signals and assumptions.
Recommendations
Prioritized actions generated from evidence—not automatic changes.
Business Health Score
A single 0–100 view of your current marketing condition.
How this helps
It tells you whether the business is healthy, needs attention, or has an urgent problem. The score combines connected channel signals; it does not replace the underlying evidence.
Fields and definitions
Healthy, Attention or Emergency
Normalized health score from 0 to 100
The strongest positive and negative factors
When the connected data was last refreshed
Google Ads Intelligence
A focused view of paid-search efficiency and missed demand.
How this helps
Use it to find budget waste, campaigns limited by budget, expensive keywords and conversion tracking problems before increasing spend.
Fields and definitions
Total advertising cost for the selected period
Average cost for each ad click
Percentage of impressions that became clicks
Tracked calls, forms or qualified actions
Advertising cost divided by qualified leads
Spend patterns that need investigation
Demand missed because of budget or rank
Local Visibility Report
Measures how the business ranks across its real service area.
How this helps
A single citywide rank can hide weak neighborhoods. The geographic grid shows exactly where the business is strong, where competitors dominate and which locations offer a realistic path into the Local Top 3.
Fields and definitions
A specific search location on the map
Share of points where the business ranks 1–3
Share of points where it ranks 1–10
Mean position across selected points
An area with demand and attainable competition
How often a competitor appears in the same results
SEO Intelligence
Connects organic rankings and website opportunities to business value.
How this helps
Use it to prioritize service pages, location pages, content gaps and technical issues instead of treating every SEO task as equally important.
Fields and definitions
A search phrase monitored over time
The website’s natural search rank
A relevant query where competitors rank and you do not
A page that could capture more qualified demand
A crawl, speed, indexing or content problem
Competitor Intelligence
Compares the market signals of selected competitors.
How this helps
It shows who is actually winning, in which channel, and why. Paid-spend figures are estimates—not confidential or verified competitor budgets.
Fields and definitions
Combined visibility and reputation indicator
Position in the selected local market
New reviews gained during a period
Observed advertising presence across keywords
Services and locations addressed on the site
Relative competitive pressure and momentum
Reviews & Customer Intelligence
Turns customer feedback into useful marketing intelligence.
How this helps
Discover why customers choose a provider, what frustrates them, how market expectations are changing and which messages should appear on your website and ads.
Fields and definitions
Average public customer score
New reviews gained over time
Positive, neutral and negative themes
Frequently mentioned service qualities or problems
Unusual increase in a competitor’s reviews
AI Command
A natural-language interface for questions and decisions.
How this helps
Ask why leads dropped, where money is being wasted, which competitor is the biggest threat or how to allocate the remaining budget. Answers follow a consistent evidence-first format.
Fields and definitions
What the available evidence suggests happened
The connected data supporting the conclusion
Estimated financial or operational importance
The next practical step
Critical, Important or Opportunity
How reliable the conclusion is, including assumptions
Executive Report
A shareable summary of market position, risks and next actions.
How this helps
Use the report with an owner, manager or agency client. It converts channel details into a readable business view without hiding the evidence.
Fields and definitions
The most important conclusions
Ads, Maps, SEO, Reviews and AI Search
A range based on stated assumptions
Problems most likely to hurt performance
Prioritized actions with expected impact
Data limits, estimates and assumptions
Budget Simulator
Models how a monthly budget could be allocated.
How this helps
Compare conservative, competitive and aggressive scenarios before making changes. Forecasts are directional estimates, never revenue guarantees.
Fields and definitions
Amount the business is prepared to invest
Desired lead or revenue goal
Conservative, Competitive or Aggressive
Expected traffic range
Projected lead range using known conversion data
Suggested distribution by channel, keyword or location
Ready to create your first business profile?
Registration takes three steps: business details, plan selection and initial analysis.
Go to Ranklix